An Apostle’s Easter Thoughts on Christ

I expect most of you have seen this video by now. The video uses stock video segments along with narration from Elder Holland’s most recent General Conference address.  The LDS Newsroom is reporting that this video had “become the top viral video on the Internet, according to the Viral Video Chart.”  Despite the curious capitalization of “Internet,” and the fact that I can’t seem to confirm this at, which describes the video as “increasing slowly,” the video is worth sharing.  It makes me proud to be a mormon.

6 comments to An Apostle’s Easter Thoughts on Christ

  • Anonymous

    The Church has an outside PR firm that is manipulating youtube rankings in order to get the video placed in front of the greatest audience.
    Here are my reasons for this deduction:

    A) There are plenty of comments, but NO negative ones. The chance that this could occur given the number of views approaches zero. (Considering youtube's general viewership.)
    B) The comment to view ratio is screwed up. Every other video that has as many views has MANY more comments.
    C) Do you really think that people search for Easter sermons? I doubt that it happens enough to become "a viral video."

    While I think the message is good and appropriate given this season, I am alarmed by the abnormal statistics surrounding this and other videos produced in Mormon Messages' channel on youtube that seem artificially "viral."

    Full Disclosure: I'm an active Mormon.

  • David Nielson

    Your deductions are inaccurate. The Church does not use an outside PR firm to promote these videos. The Easter video was #6 on YouTube and #1 at on Sunday. It is still #4. The reasons there are no negative comments is that the Church screens such comments out. It is an official Church channel and it does not make sense to approve anti-Mormon comments, for example. There are plenty of other places online to leave such comments. The Church does allow honest questions to be posted as well as neutral comments.

  • I have heard that the church has used outside PR firms in the past for various reasons. Anonymous, the onus is on you to provide evidence of your theory.

    A) I am with David – surely the comments are moderated.
    B) See A
    C) No, I don't think people youtube easter sermons – I think people email it to their family & friends and post it on their blogs, just like I've done here.

  • I also enjoyed this message enough that I posted it. It makes me proud to be a Mormon as well. 🙂

  • Anonymous

    I am the poster who introduced the theory of an outside PR firm.

    A) Comment filtering! That's the term I meant to articulate.
    I am glad that David was kind enough to sustain my first observation, that there is comment filtering. This is what made me suspicious of the process.

    C) Yes, Reuben, the blogosphere can propel a video to great heights. I was narrow minded in my deduction.

    I improperly linked youtube rankings with the abnormality of the comments (numbers and type). I was wrong.
    Thank you for the clarification, and I retract my statement.

  • David Nielson


    I can totally understand why you would be skeptical. I work for the Audiovisual Department of the Church (that group that created this video) and we couldn't believe what was happening either! We kept watching it climb, and climb, and climb in the YouTube rankings wondering when it would stop. Embedding a video on the homepage of over Saturday and Sunday almost guarantees a number of views that far exceeds most YouTube videos. Also, the members of the Church posted the video like crazy on blogs and Facebook pages. After the video cracked the Top 25 on YouTube and Google Video, it skyrocketed from there because many nonmembers started checking out what this fast-climbing "hot" video was. It was fun to see how much interest this video generated around the world. It was also fun to see the members answering questions and bearing their testimonies in the comments.